Cookie Policy

Effective Date: April 2026

Company: WP Bros (wpbros.dev)

1. Introduction

This Cookie Policy explains how WP Bros ("we," "us," "our," or "Company") uses cookies and similar tracking technologies on our website (wpbros.dev) and services. We use cookies to enhance your browsing experience, improve our services, and understand how you use our platform.

This policy should be read in conjunction with our Privacy Policy, which provides additional information about how we collect and use personal information.

2. What Are Cookies?

2.1 Definition

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They contain information about your browsing activity and preferences and are transmitted between your device and our servers.

2.2 Cookie Components

Cookies typically contain:

  • A name and value identifying the cookie
  • An expiration date
  • A domain and path indicating where the cookie applies
  • Security flags indicating whether encryption is used

2.3 Similar Tracking Technologies

In addition to cookies, we may use other tracking technologies including:

  • Web beacons (tracking pixels)
  • Local storage and session storage
  • Device fingerprinting (limited use)
  • Server-side analytics

3. Types of Cookies We Use

3.1 Essential Cookies (Strictly Necessary)

Purpose: These cookies are necessary for the website to function properly and provide core services. They enable basic features like navigation, security, and authentication.

Examples include:

  • Session Cookies: Maintain your session while logged in (Session ID cookie)
  • Authentication Cookies: Remember login status and prevent repeated authentication
  • Security Cookies: Protect against CSRF attacks and malicious activity
  • Load Balancing: Ensure requests are distributed across servers

Duration: Typically expire when you close your browser or after 30 days of inactivity

User Control: These cookies cannot be disabled without affecting website functionality. However, you can configure your browser to block them (not recommended).

3.2 Analytics Cookies

Purpose: These cookies help us understand how visitors use our website, including pages visited, time spent, and user flows. This information helps us improve our website and services.

Primary Service: Google Analytics

  • _ga: Primary identifier for Google Analytics sessions
  • _gid: Session identifier
  • _gat: Rate limiting cookie to reduce API requests

Other Analytics Tools:

  • Hotjar: Records user sessions and heatmaps (with consent)
  • Matomo: Open-source analytics (if deployed)

Duration: Typically 2 years or until session ends

User Control: Opt-out by adjusting consent settings or using browser extensions

3.3 Marketing and Advertising Cookies

Purpose: These cookies track your browsing behavior across websites to display targeted advertisements and measure advertising effectiveness.

Services and Cookies Include:

  • Facebook Pixel: Tracks conversions and enables Facebook advertising (_fbp, _fbc)
  • Google Ads: Enables Google remarketing campaigns (IDE, NID)
  • LinkedIn Insight Tag: Tracks professional audience behavior
  • Third-party Ad Networks: Various cookies for display advertising

Duration: Typically 30 days to 2 years

User Control: Opt-out via preference centers or ad networks

3.4 Preference and Functionality Cookies

Purpose: These cookies remember your preferences and settings to enhance your user experience, such as language selection, theme preference, and layout choices.

Examples Include:

  • Theme Preference: Light mode vs. dark mode selection
  • Language Setting: Your preferred language
  • Layout Preference: Desktop vs. mobile view
  • Notification Settings: Whether you want notifications

Duration: Typically 1 year

User Control: You can clear these cookies and adjust settings in your account preferences

3.5 Social Media Cookies

Purpose: If our website includes social media widgets or sharing buttons (Facebook, Twitter, LinkedIn), these platforms may set cookies to track your activity.

Services Include:

  • Facebook cookies (when Facebook widgets are present)
  • Twitter/X cookies (when Twitter widgets are present)
  • LinkedIn cookies (when LinkedIn widgets are present)

Duration: Varies by platform, typically 1-2 years

User Control: Adjust privacy settings on respective social media platforms

4. Cookie Categories and Consent

4.1 Consent Requirements (GDPR Compliant)

Under GDPR and similar privacy laws, we classify cookies into categories and require explicit consent for non-essential categories:

Category Consent Required User Control
Essential No Limited (disable in browser)
Analytics Yes (implied consent possible) Opt-out available
Marketing Yes (explicit consent required) Opt-out available
Preferences Yes (explicit consent required) Clear in settings

4.2 Consent Management

Upon first visit, we display a cookie consent banner allowing you to:

  • Accept all cookies
  • Reject all non-essential cookies
  • Customize cookie preferences by category

Your preferences are stored in a consent cookie and respected across all WP Bros domains.

5. Third-Party Cookies

5.1 Third-Party Service Providers

The following third parties may set cookies on our website:

Analytics Providers

  • Google Analytics: Google LLC (United States) - Analytics and user behavior tracking
  • Hotjar: Hotjar Ltd (Malta) - Session recording and heatmap analysis

Advertising Networks

  • Google Ads/Google Marketing Platform: Google LLC - Remarketing and conversion tracking
  • Facebook Business Platform: Meta Platforms Inc. - Conversion tracking and audience building
  • LinkedIn Campaign Manager: LinkedIn Corporation - B2B advertising

Email and Marketing

  • Email Service Provider (ESP): Used for tracking email opens and clicks
  • Marketing Automation: Tracking marketing campaign effectiveness

5.2 Third-Party Cookie Policies

These third parties are responsible for their cookie policies and practices. We have no control over their cookies. We recommend reviewing their privacy policies:

  • Google Privacy Policy: https://policies.google.com/privacy
  • Facebook Privacy Policy: https://www.facebook.com/privacy/explanation
  • LinkedIn Privacy Policy: https://www.linkedin.com/legal/privacy-policy

5.3 Data Transfers

Data collected by third-party cookies may be transferred outside the European Union (e.g., to the United States). These transfers are conducted under Standard Contractual Clauses (SCCs) or similar safeguards.

6. How to Manage Cookies

6.1 Browser-Level Cookie Management

Most browsers allow you to control cookies through settings. Common instructions:

Chrome

  1. Click the menu icon (three dots) in the top-right corner
  2. Select "Settings"
  3. Click "Privacy and security"
  4. Select "Cookies and other site data"
  5. Choose your preference

Firefox

  1. Click the menu button (hamburger icon) in the top-right corner
  2. Select "Settings"
  3. Click "Privacy & Security"
  4. Under "Cookies and Site Data," select your preference

Safari

  1. Click "Safari" in the menu bar
  2. Select "Preferences"
  3. Click the "Privacy" tab
  4. Choose your cookie preference

Edge

  1. Click the menu icon (three dots) in the top-right corner
  2. Select "Settings"
  3. Click "Privacy, search, and services"
  4. Manage cookies and site permissions under "Tracking prevention"

6.2 WP Bros Preference Center

You can manage your WP Bros cookie preferences at any time by:

  • Visiting our cookie consent banner (typically at the bottom of pages)
  • Accessing your account settings if logged in
  • Contacting us at privacy@wpbros.dev

6.3 Opt-Out Tools

Third-party opt-out options:

  • Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout
  • Network Advertising Initiative (NAI) Opt-Out: https://optout.networkadvertising.org/
  • Digital Advertising Alliance (DAA) Opt-Out: https://optout.aboutads.info/
  • European Interactive Digital Advertising Alliance (EDAA): https://www.youronlinechoices.eu/

6.4 Do Not Track (DNT)

Some browsers include a "Do Not Track" feature. While we recognize DNT signals, our response to DNT varies:

  • Essential cookies are not affected by DNT
  • Analytics and marketing cookies may be limited based on DNT signals
  • Third-party tracking depends on individual services' DNT policies

7. Cookie Retention and Deletion

7.1 Cookie Lifespan

  • Session Cookies: Deleted when you close your browser
  • Persistent Cookies: Remain on your device until expiration date or manual deletion
  • Essential Cookies: Typically 30 days to 1 year
  • Analytics Cookies: Typically 1-2 years
  • Marketing Cookies: Typically 30 days to 2 years

7.2 Manual Cookie Deletion

You can delete cookies manually through your browser settings. This typically removes all cookies, though you can usually configure exceptions.

7.3 Cookie Clearing on WP Bros

You can request deletion of your WP Bros cookies by:

  • Withdrawing consent in our cookie banner
  • Clearing browser cookies for wpbros.dev
  • Using your browser's privacy/incognito mode

8. Potential Impact of Disabling Cookies

8.1 Essential Cookies Disabled

If you disable essential cookies, the following functionality may be impaired:

  • Cannot log into your account
  • Session management will not work
  • Shopping cart may not function
  • Website security features may be compromised

8.2 Analytics Cookies Disabled

Minor impact: You may receive less personalized content recommendations, but core functionality remains intact.

8.3 Marketing Cookies Disabled

You will see less targeted advertising and WP Bros may not be able to measure marketing campaign effectiveness.

9. Mobile Application Cookies

If WP Bros offers mobile applications, they may use similar tracking technologies including:

  • Local storage and preferences
  • Mobile advertising identifiers (IDFA for iOS, AAID for Android)
  • Analytics SDKs
  • Push notification tokens

These are governed by similar privacy principles. Consult our Privacy Policy and app privacy settings for details.

10. International Considerations

10.1 GDPR (EU/EEA)

We comply with GDPR cookie requirements, including obtaining explicit consent for non-essential cookies before deployment.

10.2 UK GDPR

Post-Brexit, UK residents receive equivalent protections under UK GDPR.

10.3 California (CCPA/CPRA)

California residents have rights to know, delete, and opt-out regarding cookies. See our Privacy Policy for details.

10.4 Other Jurisdictions

We apply our standard cookie policy globally while respecting local laws where more restrictive requirements apply.

11. Cookie Updates and Changes

We may update this Cookie Policy periodically to reflect:

  • New cookies or tracking technologies we deploy
  • Changes to third-party services
  • Legal or regulatory changes
  • Updates to user choices and preferences

Material changes will be communicated via email or prominent website notice. Your continued use of our website after updates indicates acceptance of the updated Cookie Policy.

12. Contact and Complaints

12.1 Cookie Questions

For questions about our cookie use or to request specific cookie information:

Email: privacy@wpbros.dev
Website: https://wpbros.dev

12.2 Privacy Complaints

If you believe your rights have been violated regarding cookies or privacy, you may lodge a complaint with the Information Commissioner's Office (ICO):

ICO
Water Lane
Wigan
WN3 5WG
Website: https://ico.org.uk